I don’t know about you, but we often are irritated by a request for feedback email from a brand with whom we’ve recently done business. Subject line: "Thanks for using Clutter!" Lastly, we were impressed by the subtle-but effective-personalization of the email by inserting the dog’s name in the sign-off, “Big belly rubs to Buster”. We also liked the prominently displayed red banners providing the extended expiration date (top) and a link to use the coupon right now (bottom). The copy of the email doesn’t make clear whether the recipient just ignored the previous coupon, or if the site itself may have had issues which would have prevented the use of the coupon.įrom our perspective, that’s irrelevant, as “sorry” emails tend to get opened by the recipient, and who is going to complain about being reminded about saving “up to $25 off your order”? In the case of this email from 1-800-PetMeds however, the message relates to a coupon that was previously sent that went unused by the recipient. Typically an email that starts out “we’re sorry” usually focuses on an error by the sender. It looks GREAT on the wall of my home office The email of course includes a picture of what you left, as well as similar items which might pique your interest. The LED Heroes not only provide a discount, but the text tells you how you can put that discount to use. But a simple reminder that you left something unpurchased doesn’t provide a whole lot of incentive. Today, the extra discount (or free shipping) is rarely used by brands. In the dawn of abandon cart emails, getting an extra discount to return to your shopping cart was such a common occurrence that smart shoppers would deliberately abandon a cart in order to get an extra discount. And nothing says “come back” like an extra discount off a purchase. While the design of an email is often a big factor in our decision, what’s even more important is how likely the email is going to achieve its objective, in this case get a prospect back to the site to make a purchase. Yes, the design isn’t the most stylish, and the white type on a black background breaks almost every rule in email design (but let’s face it, when you are featuring LED lights, a black background makes sense). Let’s get things started with what is likely a controversial choice. Subject Line: “ We saved your LED SIGN for you, with an extra $5 discount ” Best Abandoned Cart Email: The LED Heroes So now, with out further ado, we bring you 2019’s winners. The categories remain the same since we first started and reflect our thoughts on which types of emails are most strategic in nature and, when done right, have the biggest impact on a marketer’s business. And there are no prizes other than bragging rights. Some brands have been here before others are making their debut this year.Īs we say every year, a brand can’t enter this contest. This is the seventh year we’ve created our “10 Best” List. Over the course of the year we save those that do and then review them all to make our selections. So it takes a lot for an email to stand out in one of our inboxes. But when the sun goes down (OK, sometimes even before that) we become consumers and email subscribers like everyone else.īecause of the business we are in, individually and collectively we subscribe to and receive more email than your typical consumer. The team at Email Connect spends our days working with leading brands to help them through the ESP vendor selection process.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |